The Brand Pillars section is where you’ll tell Inspired what you want your brand to be known for. These pillars form the foundation of your messaging and marketing, built around two core components: Thought Leadership and Products. Together, they define what you stand for, what you offer, who it’s for, and what sets you apart. You can focus on either one or use a combination of both to shape your brand identity. This information will be used when you clone Swipe Files to ensure the content reflects your unique voice and brand.
Thought Leadership captures the core beliefs and principles you stand for - the deeper "why" behind your brand and the perspective you want to share. Products reflect what you offer - your services, programs, products, or tools - and the promise you’re making to your audience about the transformation they can expect.
When you create a Brand Pillar in Inspired, the platform automatically identifies your target market and conducts background research, allowing it to generate high-performing ads and content using the most effective triggers.
In your Brand Pillars tab, you can view, edit, or delete existing Thought Leadership descriptions and Products, or create new ones.
When you click on Add Thought Leadership or Add Product, you’ll be able to give detailed descriptions of these to make sure you get the best possible results.
💡 Tip: The more detailed your product description, the better your results!
Examples of strong Thought Leadership descriptions (core beliefs and principles you stand for):
- "Don't manage your time. Manage your energy."
I teach entrepreneurs how to get more done in less time by tapping into what gives them energy, instead of trying to cram their day full of tasks they dread.
- "Marketing should feel like a conversation, not a pitch."
I help small business owners create authentic marketing that builds trust and relationships, rather than relying on hype or hard selling. My approach focuses on storytelling, transparency, and adding real value.
- "Burnout isn't a badge of honor—balance is the new hustle."
I coach high-achieving professionals to redefine success by setting boundaries, prioritizing wellbeing, and building sustainable habits so they can thrive without sacrificing their health or personal life.
- "People don’t buy products - they buy outcomes."
I work with SaaS founders to shift their messaging from features to benefits, helping them connect more deeply with their ideal customers and dramatically increase conversions through clear, value-driven communication.
Examples of strong Product descriptions (what you offer):
- I help coaches get 10 clients or more per week with proven salescopy, lead generation scripts, ads, and consultation scripts.
- I help women with sensitive skin achieve clear, glowing skin using all-natural, fragrance-free skincare products backed by dermatologists.
- I help remote teams streamline their workflows and hit deadlines faster with an all-in-one project management tool that combines chat, tasks, and timelines.
- I help high school students boost their math results by at least 10% using personalized, one-on-one online tutoring tailored to their learning style.